ABOUT ME
Welcome to my portfolio!
Hey there! I’m Catherine Tran, a dedicated advocate for businesses looking to strengthen their social media presence. My passion lies in the realms of marketing, branding, and crafting impactful campaigns. I recently completed both my Master’s and Bachelor’s degrees in Emerging Media and Digital Marketing from the University of Georgia.
Last summer, I was a Brand Strategy Intern at the Edge Agency, where I gained valuable real-world experience in marketing. In this role, I worked closely with clients, participated in meetings, and collaborated on projects. My responsibilities included conducting competitor audits, crafting engaging social media campaigns, developing website outlines, designing graphics, and content writing. This experience has solidified my passion for marketing and design, and my ultimate goal is to leverage my skills to become a digital marketer.
When I’m not working, you can find me reading my Kindle, doing yoga, or at trivia night with my friends.
Want to work together? I’d love to hear from you and explore opportunities where I can leverage my skills to help achieve your business goals.
RESUME
Education
Master of Arts in Journalism and Mass Communications
with an emphasis in Emerging Media
University of Georgia
2023-2024
Bachelor of Arts in Digital Marketing
University of Georgia
2019-2023
Skills
Hard Skills
Social Media and Email Marketing
Customer Relationship Management
Canva, Trello, Kapwing
HTML, CSS, Javascript, Xcode
Wodpress, Figma, Adobe
Google Analytics and Search
Vietnamese (native)
Soft Skills
Communications, Adaptability
Time Management, Collaboration
Certificates
Google Analytics
February 2024 - February 2025
Google Ads Search
February 2024 - February 2025
Experience
May 2023 - August 2023
Brand Strategy Intern
The Edge Agency
• Assisted in creating and developing engaging and informative content for various platforms, including websites, blogs, emails, and social media
• Conducted research on relevant topics, industry trends, and target audience preferences to inform content creation
• Conducted competitor audits for clients to identify strengths, weaknesses, and opportunities for differentiation
January 2023 - April 2023
Content Creation Intern
SEO Design Chicago
• Created content for the website that aligned with brand guidelines and target audience preferences
• Conducted research on key SEO terms and integrated them strategically into the content to improve search engine rankings and increase organic traffic
• Optimized SEO-driven content by utilizing on-page optimization techniques, such as headers, links, and keyword placement
January 2023 - April 2023
Social Media Marketing Intern
Athletic Minds
• Monitored Instagram, engaging with followers, responding to inquiries, and building relationships within the sports community
• Conducted outreach efforts to secure guest appearances on a sports podcast
• Assisted in the development and execution of social media strategies to enhance brand awareness, engagement, and follower growth
January 2022 - December 2022
Content Marketing Intern
Chat with Leaders Media
• Created and analyzed digital content across various social media platforms to optimize engagement and brand identity
• Created graphics and social assets through Canva and Kapwing to ensure visual consistency and enhance content presentation
• Assisted in the improvement of workflow and efficiency between producer and guest